There's a lot of things to complain about in advertising, particularly advertising that's targeted at women. But for some reason, it's mascara ads that drive me up the wall.
I've got a pretty good set of natural eyelashes, and I've tried a few mascaras in my time-- whether it be volumizing, lenghthening,or some play on triple-X. There've been good products and bad products, but none of them have ever given me the ludicrously cartoon-like lashes they show in mascara ads.
And it pisses me off! I mean, not that I don't get the advertised results, but that the false advertising is so blatant. All these commercials about blasting your lashes, or maximizing your flirting potential, or achieving full confidence as a woman, and they're showing closeups of some model with showgirl drag-queen-worthy lashes. And in the small print it says "False lashes used" or "Lashes enhanced during post-production".
Which I totally don't get. Because aren't the eyelashes the thing they're selling? How can they show this girl with eyelashes up to her eyebrows and say "Aren't these great? You'd need a CGI guy following you around. Also, we sell mascara. Which has nothing to do with this look." And why does everyone just accept that mascara commercials are just fake? Or does everyone know they're fake? Do some women layer the mascara on and on in the hopes of achieving the My Little Pony Eye effect?
These commercials drive me into an inexplicable rage when I see them.
Are there any commercials that are like that for you?
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